OREANDA-NEWS. PJSC “Concern Khlibprom” - one of the largest bread manufacturers, changed its corporate identity. Strict style, simple shapes reflect the essence of the new corporate logo, a color pattern and associate array attached to the core products that are made from grain.

The Company has been kept ahead of its Identity - the dynamic, progressive, so we were looking for a visual expression of its essence - says Vladislav Averchenko, CEO of PJSC “Concern Khlibprom “. - During last 10 years not only our company has changed, but also bread market became less conservative. In general, once focused mainly on building the capacities now the major manufacturers become many-sided. It is important for them to develop the global economy of exhaustible resources, to participate in the development of local communities, and competitiveness in the global market.

Thoroughness forms are in harmony with the emblem of constancy corporate values. And it symbolizes confidence in future for its employees - the main asset of the company”.

Corporate Identity for “Concern Khlibprom” was developed by graphic design studio “Bamboo”. This project has lasted more than six months. Focus groups have shown compliance with the visual identity of today's positioning.