OREANDA-NEWS.  Ryanair, Europe’s favourite low fares airline, today (4 Mar) announced it is seeking to appoint an agency partner to develop its data and customer relationship marketing as part of its revised customer strategy.
 
The successful agency will be the first major appointment made by Ryanair in what will be a significant digital development, as Ryanair continues to improve both its customer experience and industry-leading customer service, following the launch of a new Ryanair.com home page and ‘My Ryanair’ customer registration service.
 
The pitch process is being managed internally and is open to all European agencies, who have been invited to submit their credentials and an outline of why they should be Ryanair’s first agency partner (in English) by email to pitches@ryanair.com, by 5pm on Friday, 28th March, with an appointment set to be made by the end of April 2014.
 
Ryanair’s Chief Marketing Officer, Kenny Jacobs said:
 
“Ryanair is Europe’s largest airline, carrying 81.5m people annually, more international passengers than any other airline in the world, with the largest route network, connecting 186 airports in 30 countries, and we’re continuing to improve our customer service and customer communications through a series of enhancements and initiatives.
 
Data and CRM are essential foundations in our customer strategy and we want to know more about our customers, so we can give them a more personalised experience and offering. With that in mind, Ryanair wants the best and most ambitious digital agencies across Europe to put themselves forward for consideration. This is an exciting time in the evolution of Ryanair’s business and brand and the successful agency will be a key element of this change.”