OREANDA-NEWS.  Tele2, an alternative mobile operator, has summed up results of the retail network development in 1Q14. The total number of sold SIM exceeded 22 thou.

A key channel for the company’s sales is a single-brand retail network, which accounts for 45% of all subscriber connections to the operator’s network. In 1Q14 the number of single-brand stores and mobile counters reached 1200.

A number of PoS in alternative channels selling Tele2 connection kits (Russian Post subdivisions, Rospechat agency, Argumenty i Facty retail network, Auchan hypermarkets, hyper- and supermarkets of Eldorado retail chain) has increased by 19% and reached 15500 by the end of the first quarter.

In January−April 2014 Tele2 has not only increased the number of PoS and improved customer service but also enhanced efficiency of retail network. Over the reporting period the number of connections in federal retail networks increased 56%. The number of SIMs sold in Tele2 shop in 1Q14 grew by 35% compared to the same period last year.

Roman Volodin, Chief Commercial Officer at Tele2:

“Tele2 is building up an efficient retail network by combining different retail channels. We are seeking to make our single-brand stores as convenient for visitors as possible and actively cooperate with leading regional and federal retailers. The company’s strategic purposes imply considerable growth in a number of regions that is why we will continue paying special attention to effective development of retail network. In 2014 we will focus on improving our key indicators by achieving better performance of every point of sale and attracting subscribers who actively use mobile services.”