OREANDA-NEWS. Reliance Cement Company Private Ltd. (RCC), a subsidiary of Reliance Infrastructure Limited, launched its cement in Bihar, which is one of the most promising cement markets in India.

The cement market in Bihar is expected to grow at the rate of 9% over the next few years. The increasing industrial activity due to real-estate boom and other infrastructure developments will drive this growth. Reliance Cement is well positioned to serve the potential cement market in Bihar.

Commenting on the development, Atul Desai, CMO, Reliance Cement, said, "Bihar is among the largest cement consuming states in India with total consumption of around 14 million tonne per annum."

Emphasising on the unique features of Reliance Cement, he further added, "Reliance Cement is the first player in the Indian Cement industry to have unique QR Code printed on its cement bags. The customer, using smart phone, can scan this QR code for more information on the product features, and more importantly will get the Quality Assurance by the Company. This would help customers to identify and procure unadulterated cement from the market".

Reliance Cement has already built its strong brand image at key Indian cities within two years of its launch. It currently sells cement in the key cities of Maharashtra, Uttar Pradesh, Madhya Pradesh, West Bengal and Jharkhand, where it has established itself as one of the most preferred brands. It has also started exporting clinkers to neighbouring country, Nepal.

Reliance Cement delivers NEXTGEN experience to its customers. The company will soon be launching its innovative customer initiative "On-site Expert Service" in Bihar. The initiative will provide an array of services, ranging from expert engineer's advice to on-site concrete testing services, to assist people in building their perfect house with help of "Perfect Cement". The company will also supply different types of cement - OPC, PPC and PSC - in Bihar as per the local demand.

The state-of-the-art packaging of Reliance Cement ensures zero loss to end consumers. The product is also recommended as an alternative to Ordinary Portland Cement (OPC) 43 and (OPC) 53 grades.