OREANDA-NEWS. Tele2, an alternative mobile operator, has opened up a new single-brand sales and services centre in Krasnodar. The Tele2 retail chain now counts 600 stores.

Tele2 is planning to bring the number of mobile stores to 650 by the end of 2014 and double their current number by 2015. Tele2 is developing its retail chain based on franchising. The company's partners are both regional and large federal retail chains.

The 600th store opened on 11 October in Krasnodar in Gogol Street, 68. As in other single-brand stores, Tele2 used a self-service approach at this store. This concept allows customers to build up their own package of services without consultants' help.

For the comfort of visitors, the purchase of services is arranged as a step-by-step process. In the first section subscriber picks out a phone number with the help of a special terminal that contains several thousand combinations. While moving to the second section, a client chooses a tariff and adds up all necessary options in the third one. Each store contains a section for business clients.

Roman Volodin,Chief Commercial Officer at Tele2:

"Tele2 is focused on improvement of major quality indicators: better efficiency of every PoS and attracting active buyers via all possible channels. A single-store retail chain is key to this process as it accounts for 45% of all new additions on our network. The Tele2 business is actively developing and implies a considerable increase in a number of regions. That is why we will continue paying special attention to the efficient development of our distribution network."

Tele2 has held operations in the Krasnodar Territory over 6 years. The operator is actively developing its distribution network in the region and opens points of sales in different formats with their total number having increased by 20%. In 2014 new stores appeared in Krasnodar, Kurganinsk, Gulkevichi and Novorossiysk. New points of sales opened in Maykop, Gelendzhik and Brukhovetskaya village. There are around 5 thou stores where clients may subscribe to Tele2 in the Krasnodar Territory.