OREANDA-NEWS. Leading long term savings and investment specialist Standard Life has appointed 3 Monkeys Communications as its integrated consumer PR agency in the UK. This concludes a competitive pitch process.

Working with Barry Cameron, Head of Corporate Communications, and Stephen Ingledew, Managing Director (Customer and Marketing) and their senior teams, 3 Monkeys Communications will provide strategic counsel, creative input and delivery to drive forward and shape Standard Life's communications across consumer, brand and sustainability activity.

Commenting, Barry Cameron said:

"Standard Life has a rich heritage and is committed to making a positive contribution to our customer's future, to our industry and to wider society. We have appointed 3 Monkeys Communications as we believe they will help us build and deliver engaging and effective PR campaigns. We are all looking forward to working with them."

Commenting, Stephen Ingledew said:

"We're delighted to be appointing 3 Monkeys at such an exciting time for Standard Life in the UK. We're preparing for the new pension freedom that consumers will have from April next year and we have an important job to do, in engaging with our customers and making it as easy as possible for people to manage their life savings with Standard Life. Great communications are key to our vision as a consumer-led brand, and we're looking forward to working with 3 Monkeys Communications and our other agency partners to achieve an engaging, creative and fully integrated approach across all channels."

Christine Jewell, Managing Director at 3 Monkeys Communications said:

"This is an exciting time for Standard Life and we're relishing the opportunity to help them navigate the communications challenges presented by the Government's pension reforms and driving consumer behaviour change around saving for their future. Together we will create stories and campaigns that create a narrative to drive brand reappraisal and consumer engagement in a way that is fresh and pushes the boundaries in what is a pretty traditional sector when it comes to PR. For us it is a dream brief."