OREANDA-NEWS. Marketing Assistance Programme is a strategic initiative for adoption of Modern Marketing techniques and technology by MSMEs consistent with the requirement of global market and thereby encouraging MSMEs in their efforts at tapping and developing domestic and overseas markets. The Ministry implements a number of schemes/programmes for  Marketing Assistance.

The details of und allocated under different schemes for marketing assistance.

(Rs. in crore)

S. No.

Name of the Scheme

2014-15

(till November, 2014)

Fund Allocation

Expenditure

1.

MDA Scheme, implemented by O/o. of DC (MSME) – the scheme promotes the actual participation in international fairs by subsidizing space rent and air-fair expenses to Micro & Small Enterprises.

6.00

1.97

2.

Marketing Assistance and Technology Up-gradation Scheme, implemented by O/o. of DC (MSME) – a strategic initiative for adoption of modern marketing techniques by MSMEs consistence with the global market.

5.00

0.26

3.

Vendor Development Programme, implemented by O/o. of DC (MSME) – a strategic initiative for providing common platform for prospective buyers and sellers through exhibitions.

5.00

1.00

4.

Export Market Promotion Scheme implemented by Coir Board – promotes participation in international fair, exposure visit and market penetration by the Coir Industry.

0.60

0.24

5.

International Cooperation Scheme, implemented by the Ministry of MSME – supports foreign visit, market exploration visit, international fair and exposure visit by Micro Small Enterprises Business Delegations.

5.00

3.15

6.

MDA Scheme, implemented by NSIC on behalf of M/o MSME - promotes marketing efforts and enhance the competency of MSEs for capturing the new market opportunities by way of organizing/participating in domestic & international exhibition/trade fairs/seminars.

14.00

9.58

 

The details export of major sectors covered under MSMEs for the current financial year (upto October, 2014):

Sectors

US \\\$ Billion

 

2011-12

2012-13

2013-14

2013-14 (April-Oct.)

2014-15

(April-Oct.)

Leather & Manufacturers

4.8

4.9

5.7

3.2

3.7

Textiles

27.2

26.4

30.5

15.1

16.7

Handloom Products

0.6

0.5

0.4

0.2

0.2

Carpet

0.8

1

1

0.7

0.9

Handicrafts

0.3

0.2

0.3

0.9

0.8

Sports Goods

0.2

0.2

0.2

0.1

0.2

 

The Ministry of MSME is implementing a scheme named ‘Prime Minister’s Employment Generation Programme (PMEGP)’ to generate employment opportunities through establishment of micro enterprises in rural as well as urban areas. The scheme is implemented through Khadi and Village Industries Commission (KVIC). The scheme has set a target to generate employment for 8, 24,856 persons during the current year.

This information was given by the Minister of State, Micro, Small and Medium Enterprises, Shri Giriraj Singh in a written reply to a question in Lok Sabha here today.