OREANDA-NEWS. Lenta, (LSE, MOEX: LNTA) one of the largest retail chains in Russia, is pleased to announce the opening of its second hypermarket in Veliky Novgorod.

The new store is a Lenta standard format hypermarket located at 33 Pskovskaya Street, Veliky Novgorod. The store has a total area of 12,000 sq.m, with 7,018 sq.m of selling space and is open 24 hours a day, seven days a week. A broad product assortment of 27,000 SKUs has been selected specifically for residents of Veliky Novgorod and includes Lenta's private label and federal product ranges alongside local produce. The store has 500 parking spaces and 40 cash registers. The property is owned by Lenta.

Jan Dunning, Chief Executive Officer of Lenta, said:

"Our first hypermarket in Veliky Novgorod opened in 2007. The Lenta offering has proved very successful in the store's catchment and there is great scope to increase our share of the market in this strategically important city as through our first opening in 2015."

"The popularity of Lenta's offering in the broader North-West region is due to our unique formula which combines a broad assortment of quality goods at attractive prices with 24/7 access. We remain committed to maintaining low prices and working with local suppliers to bring our customers the products they want while contributing to the development of the regional economy."

The opening in Veliky Novgorod is Lenta's first hypermarket opening in 2015 and brings the total number of Lenta stores to 109 hypermarkets in 60 cities across Russia and 24 supermarkets in the Moscow region.