OREANDA-NEWS. Fiksu (www.fiksu.com), the data-fueled mobile marketing technology company, today announced it has joined the Adobe Digital Marketing Solution Partner Program and will integrate with Adobe to deliver mobile campaign performance insights and media source attribution data details within Adobe Analytics. Joint customers of Adobe and Fiksu will now have seamless access to a comprehensive, real-time view of mobile and desktop results in a single dashboard, providing marketers a more complete view of the customer journey.

"We are investing in the use of data throughout our business," said Ana Dan, Director of Digital Marketing at The Scotts Company, a joint Fiksu/Adobe customer and beta tester for this integration. "Having one dashboard in Adobe Analytics that provides an overview of our Fiksu mobile ad campaigns alongside our larger digital marketing efforts addresses a specific need we had to understand the full scope of our marketing performance across all channels. We look forward to the improvements this partnership promises to provide."

For marketers, the partnership:

·      Removes silos: now there is a comprehensive way to understand mobile marketing investments -- whether they are for mobile app user acquisition, re-engagement, audience targeting or brand awareness campaigns -- in the larger context of all marketing spend

·      Ties user engagement and revenue to mobile marketing spend

·      Provides more relevant, actionable data that can identify high-performing marketing channels and high value customers, leading to more targeted campaigns and more cost-effective ad buying decisions

"Integrating with Fiksu helps marketers unify and utilize their complete marketing data -- regardless of whether it is on mobile or desktop -- to make more informed decisions, more efficiently," said Roger Woods, group product manager for mobile at Adobe. "Mobile marketing has matured to the point of being a key component of customers' marketing strategies, and we expect this integration with Fiksu will help our joint customers enable a holistic view of their digital marketing efforts."

"It's clear that mobile is playing an increasingly dominant role in the marketing mix and success in mobile demands a complete solution to unite digital efforts," said Micah Adler, CEO, Fiksu. "Partnering with Adobe allows brands to capitalize on integrated campaign data to improve their insights into marketing performance across the board."