OREANDA-NEWS. Unilever today announced plans to partner with leading mass movements, Global Citizen and Live Earth: Road to Paris, in line with its ambition to grow its business while reducing its environmental footprint and increasing its positive social impact.

This is the first time that the company has partnered with two global movements on this scale through its Unilever brightFuture campaign, which will encourage action amongst consumers towards a more sustainable future. Through these new partnerships and its growing portfolio of sustainable living brands, Unilever joins the mass social movements in support of ambitious sustainable development and climate goals this year.

Activity includes:

  • Partnership with Live Earth: Road to Paris across the series of global events on 18th June

  • Encouraging climate-conscious people to sign the “Take Climate Action Now” pledge

  • Helping to build the world’s largest, most effective social activism campaign to help address global sustainable development as one of Global Citizen’s major partners.

Unilever will partner with Live Earth: Road to Paris and Global Citizen to help create impact at scale across the interlinked issues of sustainable development and climate change.

Paul Polman, CEO, Unilever said: “2015 is a critical moment in time, an opportunity to agree on a universal agenda that tackles poverty and inequality and to all take action to protect the one planet we have. As a business we can deploy our resources, expertise and scale to help our consumers to take action. Today, we are adding our support for the growing movement of citizens and businesses demanding change.”