Naked Wines Launches "Text for Wine" service
From now on, Naked's 150,000 UK customers, also known as 'Angels', can order their case of wine simply by sending Naked Wines a text which then gets added to the order system. There's no additional charge for the service, other than standard network rates.
As part of Naked Wines constant drive to think of smarter ways for customers to buy their wine the idea was generated by a Naked Wines employee. If the pilot UK programme proves successful it will also be rolled out to Naked Wines' US and Australian operations.
Rowan Gormley, Majestic CEO, commented:
"Access to Naked's digital marketing skills was a clear benefit for Majestic following the acquisition, and the launch of "Text for Wine" is a fantastic demonstration of these skills in action. The fact that the idea came from an employee is testament to Naked's strong entrepreneurial culture, which we are working on bringing across to Majestic."
Naked Wines UK Managing Director, Eamon FitzGerald, said:
"We're extremely proud to launch our "Text for Wine" service, which gives our customers a new, fast and simple way of ordering their favourite wines. Initial uptake has been very encouraging and it's easy to see this service being particularly useful for busy customers who don't have time or access to the website. Now these customers are only ever a text away from ordering a case of delicious wines."