OREANDA-NEWS. Earlier this year, Nissan and the Tennessee Titans announced the formation of a 20-year, exclusive naming-rights partnership that rebrands Nashville's downtown stadium as Nissan Stadium. On Thursday, Nov. 12, the first, giant NISSAN marquee sign was raised on the stadium, calling even greater attention to Nissan’s partnership with the Titans and its presence in Middle Tennessee.

Some quick facts on the new Nissan marquee:

  • It is one of the largest stadium signs in the world weighing approximately 35 tons.
  • The giant letters in “NISSAN” are 15 feet tall; the “STADIUM” letters are 7.5 feet tall.
  • The sign has the unique capability to support various community programs and national holidays by changing the color of the word “Stadium.” (Example: green lighting for St. Patrick’s Day, pink lighting for Breast Cancer Awareness games, camouflage design for Salute to Service events, etc.).
  • The sign is consistent with Nissan’s commitment to sustainability with letters that feature energy-efficient LED lights.
  • The sign was designed and fabricated in Tennessee by Brand Imaging Group and A-1 Signs.
  • An identical sign will be placed on the west side of Nissan Stadium in the coming weeks along with additional Nissan activation on the stadium campus.

In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program and has been recognized annually by the U.S Environmental Protection Agency as an ENERGY STAR® Partner of the Year since 2010.
Nissan Motor Co., Ltd., Japan's second-largest automotive company, is headquartered in Yokohama, Japan, and is part of the Renault-Nissan Alliance. Operating with more than 247,500 employees globally, Nissan sold 5.32 million vehicles and generated revenue of 11.38 trillion yen (USD 103.6 billion) in fiscal year 2014. Nissan delivers a comprehensive range of more than 60 models under the Nissan, Infiniti and Datsun brands.

Nissan leads the world in zero-emission mobility, dominated by sales of the LEAF, the first mass-market, pure-electric vehicle. It is the best-selling EV in history.