OREANDA-NEWS. Tele2, an alternative mobile operator, and leading Russian Internet retailer Ulmart have announced a launch of joint project. Under agreement, Tele2 SIMs and tariffs will be sold by online storefronts.


The Tele2 and Ulmart partnership project is the first case of cooperation between a mobile operator and Internet retailer on the Russian market. Moscow residents may now connect to Tele2 through the Ulmart website, the service will further be available in all regions of the companies’ presence.

The website ulmart.ru now has added a new page called "Tariffs and SIMs" where visitors may pick out a Tele2 vanity number among dozens of thousands and activate the most suitable tariff plan. In order to receive their SIMs for the shortest possible time, Tele2 subscribers just need to fill in the registration form for the agreement with the operator.

Ulmart is also offering special terms for the clients who have ordered SIMs on the company’s website. After the clients get connected to Tele2, the online retailer will reimburse 10% of their monthly expenses on mobile services as XXL bonuses (the Ulmart loyalty program) for six months in a row. Bonuses may be spent to purchase any goods at ulmart.ru.

The project is a comprehensive solution for users buying cellphones, smartphones ad tabs on the retailer’s website. A client may get purchases at the nearest collection point or in the 24-hour service centre.

Igor Maystrenko, Director of Sales and Mass Marketing at Tele2:

"Tele2 is not only actively expanding its own single-brand network but also developing cooperation with retailers in order to become closer to current and potential clients. The partnership program on selling SIMs through a virtual storefront is new to Tele2. I am sure that Ulmart’s wide choice of phones and tabs along with Tele2 profitable tariffs will produce a synergetic effect. When buying a new smartphone, buyers will be able to connect to Tele2 and start using mobile services and high-speed wireless Internet at low prices."

Mikhail Daykhin, head of Digital Goods and Payment Systems at Ulmart:

"A launch of sales in telecommunications services has become another step on our road to the largest integrated marketplace platform of a new generation. Ulmart and Tele2 are both actively developing companies that set trends on the market and resemble in their wish to offer most demanded goods and services at a fair price. It is no coincidence that Tele2 has been selected as Ulmart’s first partner. Each in our own segment, we create simple and easy-to-understand products for the clients, and simplicity seems the hardest thing."