OREANDA-NEWS. June 24, 2016.
Wanda Cinema Line Corporation Ltd. and
Dolby Laboratories, Inc.
(NYSE:DLB) today announced the first theatres with Dolby Cinema™ in
Asia
at Wanda cinemas in
Dalian,
Changchun,
Chongqing, and
Jinan.
Dolby
Cinema, featuring Dolby Vision™ and Dolby Atmos
®, is a
premium cinema offering for exhibitors and moviegoers that combines
spectacular image and sound technologies with inspired design to make
every visit a completely captivating cinematic event.
Dolby Laboratories and Wanda Cinema Line Premiere the Next Generation Movie Experience in Asia. (Graphic: Business Wire)
"We are transforming the movie experience in China with Wanda," said
Doug Darrow, Senior Vice President, Cinema Business Group, Dolby
Laboratories. "With powerful image and sound technologies and unique
design, Dolby Cinema is one of the best places to see a movie. We look
forward to captivating audiences in China who seek the very best quality
in entertainment and to bringing Dolby Cinema to more cities with Wanda
Cinema Line."
On June 23, the grand opening of Asia's first Dolby Cinema sites at
Wanda Cinema Line was held at Wanda Cinema's Dalian Kaide Heping Square
site, attended by hundreds of guests, including filmmakers, media, movie
enthusiasts, and Warcraft fans.
"Wanda Cinema Line, as a leader and advocate of the latest cinema
technologies in Asia and even around the world, is committed to
providing premium moviegoing experiences and services to our audiences,"
said
John Zeng, President, Wanda Cinema Line. "Dolby Cinema is a
complete experience. We are glad that, as the largest exhibitor in Asia,
we can be the first to bring this experience to audiences."
In January 2016, Wanda Cinema Line and Dolby announced an agreement to
open 100 Dolby Cinema locations in China over the next five years.
Following the opening of the first four sites, Wanda Cinema Line plans
to expand the number of operating Dolby Cinema sites in China to 10 by
December 2016. Additional cities slated for Dolby Cinema include Beijing
and Chengdu.
Legendary/Universal Pictures' Warcraft is the first Dolby Cinema
movie title released in China. In addition, Disney•Pixar's Finding
Dory (China release date: June 17, 2016), Twentieth Century Fox's Independence
Day: Resurgence (China release date: June 24, 2016), Paramount
Pictures' Teenage Mutant Ninja Turtles: Out of the Shadows (China
release date: July 2, 2016), and Warner Bros.' The Legend of Tarzan (China
release date: July 19, 2016) are confirmed to be released in Dolby
Vision and Dolby Atmos for Dolby Cinema in China, with more titles
coming soon.
"Dolby Cinema gives artists the ability to fully capture and share their
vision with audiences," said
Peter Loehr, CEO, Legendary East. "Warcraft
is a prime example of the power and sophistication of Dolby Cinema. We
are thrilled to bring this experience to audiences in China so they can
enjoy the experience of being inside the story of Warcraft,
living and fighting with the characters on screen."
"Warcraft is a movie produced by Legendary Pictures and acquired
by Wanda, and is the first Dolby Cinema title released in Asia. This
shows that Wanda is not only collaborating with Dolby on the exhibition
side, but also looks forward to more collaborations in movie production,
so as to provide audiences with an unprecedented experience combining
Wanda's premium movie content with Dolby's leading technologies in sight
and sound,"
John Zeng added.
Dolby Cinema features the Dolby Vision laser projection system, which
uses state-of-the-art optics and image processing to deliver high
dynamic range with enhanced color technology and a contrast ratio that
far exceeds that of any other image technology on the market today. The
result is a richer, more detailed viewing experience that delivers
strikingly vivid and realistic images and makes viewers feel like they
are in the movie's world.
Dolby Cinema also includes Dolby Atmos sound technology, which moves
audio around the theatre, even overhead, with amazing richness and
depth. The combination of Dolby® technologies with the design
and comfort of the Dolby Cinema makes audiences feel closer to the
onscreen action.
Since its launch in April 2015, more than 200 Dolby Cinema sites have
been installed or committed to across the globe, with 26 Dolby Cinema
sites currently in operation.
About Wanda Cinema Line
Established in 2005, Wanda Cinema Line Corporation Limited is a
subsidiary of Wanda Group. As of May 31, 2016, Wanda Cinemas was
operating 311 theatres in over 110 cities in China as well as major
cities in Australia and New Zealand, with 2,700 total screens. Wanda
Cinemas accounted for approximately 14% of China's market share in terms
of box office revenue, ranking no. 1 in the China market seven
consecutive years. In 2015, Wanda Cinemas grossed 6.3 billion yuan in
box office revenue.
With "prioritizing audience value and their moviegoing experience" as
its business philosophy, over the years, Wanda Cinema Line strives to
provide high-standard design and construction, high-class exhibition
technologies, and high-quality standardized services, offering the
cinema environment of choice for more than 60 million Wanda fan club
members. In 2015, Wanda Cinema Line officially announced its
"membership+" strategy, aiming at building a world-leading cinema
lifestyle ecosystem, marking its transformation from a cinema chain to a
technology, platform, and ecosystem-based company.
For more information, please visit www.wandacinemas.com.
About Dolby Cinema
Dolby Cinema, recipient of the 2015 Red Dot Award for product design,
delivers the total cinema experience. It combines powerful image and
sound technologies with inspired cinema design to make every visit a
completely captivating cinematic event.
Dolby Cinema includes award-winning Dolby Vision and Dolby Atmos
technologies. Dolby Vision is a state-of-the-art authoring and playback
imaging technology that enables the cinema to bring the story alive
onscreen. In 2015, the Dolby Vision laser projector received an
engineering excellence award from the Hollywood Post Alliance. Outfitted
with Dolby Atmos, a Dolby Cinema transports audiences into the movie
with breathtakingly real sound that fills the cinema and flows all
around them. Dolby Atmos has received technical achievement awards from
both the Hollywood Post Alliance and the Cinema Audio Society.
When these technologies are combined with the sophisticated Dolby Cinema
design, everything comes together to pull moviegoers more deeply into
the story and transform their visit into an event. In just over a year,
more than 200 Dolby Cinema sites have been installed or committed to
across the globe, with 41 titles released or announced.
For more information, please visit the Dolby
Cinema web page.
About Dolby Laboratories
Dolby Laboratories (NYSE: DLB) creates audio, video, and voice
technologies that transform entertainment and communications in mobile
devices, at the cinema, at home, and at work. For more than 50 years,
sight and sound experiences have become more vibrant, clear, and
powerful in Dolby. For more information, please visit www.dolby.com.
Dolby, Dolby Atmos, and the double-D symbol are registered trademarks of
Dolby Laboratories. Dolby Cinema and Dolby Vision are trademarks of
Dolby Laboratories.
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