OREANDA-NEWS. September 21, 2016. IKEA Canada, marks its 40th anniversary with a new brand commercial that celebrates IKEA’s vision to create a better everyday life for the many people and its democratic design philosophy. IKEA, wants to make all of the great solutions, the desirable designs and make them accessible to the many. This philosophy unlocks a way of doing things differently that creates smart solutions with the right combination of form, function, quality, sustainability, all at a low price.

“We took a small but symbolic icon, the Allen key to celebrate the way in which IKEA has democratized design. It is fitting to highlight our democratic design philosophy to commemorate our 40 years in Canada. At IKEA we believe that beautiful, well-designed home furnishings solutions should not be for the few, but accessible for the many,” said Lauren MacDonald, Country Marketing Manager, IKEA Canada.

The campaign will air nationally from September 12 to September 25, and will be fully supported with a social media campaign throughout Instagram, Facebook and Youtube. Click here to view the full commercial.

This campaign builds on a robust marketing plan that continues to celebrate IKEA Canada over the past 40 years. Coming fresh off of the heels of the highly anticipated 40th Anniversary IKEA Catalogue campaign. This was a fun and light-hearted ‘throw-back’ juxtaposing today’s catalogue to that of 40 years ago.