Mastercard Cardholders Support Stand Up To Cancer by Raising $4 Million during Annual Dine Out Campaign
For the seventh consecutive year, Mastercard collaborated with Stand Up To Cancer® and invited cardholders to give back through the simple act of dining out and share their #Reasons2StandUp. During the campaign period this summer, Mastercard made a donation to SU2C every time cardholders spent \\$10 or more for a qualifying meal using their Mastercard card.
Today, Mastercard announced that thanks to its cardholders, it reached its goal, this year, of raising \\$4 million for Stand Up To Cancer (SU2C) through its annual Dine Out campaign. To date, these annual campaigns, have raised more than \\$35MM towards cancer research in both the U.S. and Canada.
“The movement that Stand Up To Cancer has created is something we at Mastercard are honored to help advance,” says Raja Rajamannar, chief marketing and communications officer, Mastercard. “A special thank you to our cardholders, issuing banks and restaurant partners, and of course our friends at Stand Up To Cancer, who have all proven the profound impact of bringing people together to support a Priceless Cause.”
This summer, Mastercard cardholders also had the chance to have one-of-a-kind dining experiences through the Priceless® Table program, which delights consumers with upscale culinary experiences in the most unexpected venues in the cities they love. 100% of the ticket sales from select Priceless Tables were donated to Stand Up To Cancer to help support translational cancer research.
“We are tremendously grateful to Mastercard for its long-term collaboration and incredible commitment towards the fight against cancer,” said Stand Up To Cancer Co-Founder Rusty Robertson. “This campaign with Mastercard has brought millions of people together to unite against one cause and has shown that by harnessing the power of bringing people together, we are well equipped to fund accelerated, innovative cancer research.”
Mastercard will make an on-field presentation to SU2C representing the donation during the 2016 World Series this fall. For more information, visit www.priceless.com/standup.
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About the Stand Up To Cancer Initiative
Stand Up To Cancer (SU2C) raises funds to accelerate the pace of research to get new therapies to patients quickly and save lives now. SU2C, a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, was established in the United States in 2008 by film and media leaders who utilize the industry’s resources to engage the public in supporting a new, collaborative model of cancer research, and to increase awareness about cancer prevention as well as progress being made in the fight against the disease. As SU2C’s scientific partner, the American Association for Cancer Research (AACR) and a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, PhD, conduct rigorous, competitive review processes to identify the best research proposals to recommend for funding, oversee grants administration, and provide expert review of research progress.
For more information about Stand Up To Cancer, visit: www.standup2cancer.org.