Snapchat's set to start sneaking ads into your stories
The focus for now, according to Adweek, is on Snapchat's auto-advance stories, which let you quickly cycle through the snaps your friends have posted as part of their stories. In the coming weeks, you can expect to start seeing "Snap Ads Between Stories," which are precisely what they sound like. Snapchat told Adweek the goal is to avoid bombarding users with dozens of ads by taking a measured, conservative approach, and by making the quality of the ads a top priority.
Snapchat's popularity is no secret, and its business ambitions shouldn't come as a surprise. Internal figures leaked to TechCrunch estimate yearly revenue as high as \\$1 billion within the next few years.
The company didn't immediately respond to a request for comment on that goal, or on the Snapchat Partners advertising push.
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