OREANDA-NEWS  In 2023, Russians sharply increased purchases of MacBook Air and Pro laptops of the American Apple brand that left the Russian Federation. In 12 months, sales of this equipment in the country have increased by more than 20 percent, the Izvestia newspaper reports, citing a report by a partner company of several electronics manufacturers.

Apple products stopped being officially shipped to Russia back in 2022. Despite this, the American brand remained one of the leaders of the domestic laptop market in 2023. The share of Apple laptops in Russia over this period of time increased by a percentage point compared to 2022, to 6 percent, experts said.

Analysts attributed this dynamic to a number of factors, including the establishment of supply chains by Russian retailers for parallel imports and the appearance of flagship new products with the M3 chip on the market. In addition, Apple retains loyal fans in Russia who are not ready to switch to equipment from other brands, they concluded.

Earlier, the Vedomosti newspaper, citing statistical data from Fplus analysts, reported that sales of Russian laptops increased sharply by the end of 2023. Their implementation has reached the level of 256 thousand units. In monetary terms, the indicator tripled to 8.4 billion rubles.