BMW Introduces a Subscription Fee for Options in Cars
During the presentation of the new software, BMW representatives announced the launch of the ConnectedDrive store. Now, for activating the heated seat or steering wheel function, adaptive cruise control and other features, the user will be asked to issue a monthly subscription.
BMW has already practiced a similar principle of service provision earlier, offering customers to regularly pay access to Apple CarPlay. As planned by the automaker, this approach will allow drivers to activate functions that they rarely use, only if necessary. So, cruise control is useful during a long trip, and seat heating for some regions is relevant only for several months a year.
BMW also released the first free iDrive 7.0 update, including improved navigation, voice control, Android Auro, and Digital Key technology recently introduced by Apple.
Earlier, former deputy of the Tyumen City Duma Igor Raksha called on the former gangsters to give up BMW cars because of the support of the LGBT auto-concern movement. He said this in his Instagram.