OREANDA-NEWS. August 2, 2011. Starting from the beginning of July a new Kyivstar commercial showreel will appear on the Ukrainian TV screens about money-saving in calls abroad while using the "StarSvit Optimal" package. A 45-second thriller video about mountain-climbers will relate about mutual assistance of friends and reliability of the mobile communications, starring Valerii Nikolaiev, a famous Russian actor.

"Kyivstar" released a new commercial video in support of the "StarSvit Optimal" package for money-saving calls abroad. The Ukrainian TV viewers will be able to feel deeply all the tension of the extreme situation unfolding in a (45-second movie about mountain climbers) 45-cekуHдHoM фильMe oб aльпиHиcTaх. Valerii Nikolaiev, a famous Russian actor, plays the leading role.

The commercial is shot in the style of a short feature movie. Justin Klarenback, who already worked for Kyivstar shooting commercials, became its director. The movie plot narrates about brave alpinists, climbing a mountain in the Caucasus. The protagonist, Valerii Nikolaiev, falls into a cleft. At this moment he receives a call from the nephew from Ukraine, and the friends, hearing the ringing of the mobile phone, find and rescue him.

The production of the commercial video involved Adventa Lowe, an Intergrated Communications Agency headed by Oleksii Pasichnyk, on part of the Kyivstar it was Tatiana Svetlova, Brand Manager and Olena Bakhareva, Marketing Manager.

The shooting lasted two days in the Crimea in the place known as the Roy Rocks between Yalta and Alushta. All stunts were performed by the professional stunt man, and true mountain climbers played the role of the friends. One of them was Maryna Kopteva, a two-time champion of Ukraine, the CIS and other mountaineering rewards holder. The boy-nephew role was performed by a 7 year old actor, already having a large experience in the movie shooting.

Nelia Ous, Head of Marketing Department, Kyivstar Mass Market Organizational Unit:

"In its commercial videos Kyivstar conveys not only the product advantages, but also its values. Friendship, mutual assistance, loyalty — without this our life will not be possible. The „StarSvit Optimal" video shows how mobile communications rescue the life of man. It calls upon the viewers to feel the extreme situation together with the protagonist.

This time the invited movie „star" was Valerii Nikolaiev, known to many by the „The birthday of the Bourgeois" television serial. He perfectly managed his role by „getting" into the character and conveying the extremeness and emotionality of the plot.

We do hope that the movie will inspire the Ukrainians to be more active, caring and attentive towards your dear ones".

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