OREANDA-NEWS. April 13, 2012. Vecherkom enters Ukrainian newspaper market on 6 April 2012 as a quality mid-priced weekly featuring TV listings, entertaining and consumer information. The newspaper is designed for people aged 35+ and will be available in press outlets in big Ukrainian cities. 

Segodnya Multimedia's new product is focused on people who appreciate good value for money and an easy and relaxing content. The full-colour A3 newspaper will be published on Fridays and sold in Kiev, Kiev Oblast, Zhitomir, Chernigov, Vinnitsa, Cherkassy, Kharkov, Dnepropetrovsk and Odessa with weekly circulation of 50,000 copies priced at 2.5 hryvnias.

"Diversification of product portfolio is an objective of Segodnya Multimedia holding for 2012. Therefore, we continue to expand in the Ukrainian newspaper market to attract a new audience interesting for advertisers," says Nina Bagayeva, Deputy CEO for Business Development at Segodnya Multimedia. "Vecherkom is a first-class edition for people seeking to spend quality time and get as much useful information as possible.

The newspaper is structured as a calendar with each of 7 sections published on 4 pages covering a day of the next week. The new edition will offer a weekly TV guide, information about every day of the next week (horoscope, short stories about celebrities born on that day, etc), practical advice (housekeeping, health, cooking, etc) and an entertainment section with crosswords and quizzes.

"We are going to keep a regular interactive dialogue with our readers and heed to their wishes, questions and requests. We will be happy if we all together can foster a new habit in our readers - to ask for Vecherkom in kiosks on Fridays and enjoy the entire next week with it," says Lev Shmayev, Editor-In-Chief of Vecherkom.