comScore Reports $109 Billion in Q4 2016 Total Digital U.S. Retail E-Commerce Spending, Up 18 Percent vs. Year Ago
Q4 2016 vs. Q4 2015: Desktop and Mobile Spending Non-Travel (Retail) Total Digital Commerce Spending Excludes Auctions and Large Corporate Purchases Total U.S. - Home & Work Desktop Computers, Smartphones, Tablets Source: comScore E-Commerce and M-Commerce Measurement |
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Millions ($) |
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Q4 2015 |
Q4 2016 |
Percent Change |
|
Desktop |
$76,881 |
$86,584 |
13% |
Mobile |
$15,625 |
$22,680 |
45% |
Total Digital |
$92,507 |
$109,264 |
18% |
Overall, mobile accounted for 21 percent of total digital commerce dollars in Q4 2016, which is mobile's highest recorded share of online sales for a single quarter since comScore began measuring m-commerce in 2010. This mobile share of digital commerce dollars grew considerably from 17 percent a year ago and from only 4 percent in Q4 2010. Smartphones and tablets have become increasingly important to online buying with every succeeding year.
Mobile Commerce as a Share of Total Digital Commerce Excludes Auctions, Autos and Large Corporate Purchases Total U.S. - Smartphones & Tablets Source: comScore E-Commerce and M-Commerce Measurement |
|
Quarter |
M-Commerce % Share |
Q4 2010 |
3.6% |
Q4 2011 |
9.0% |
Q4 2012 |
11.3% |
Q4 2013 |
11.7% |
Q4 2014 |
13.0% |
Q4 2015 |
16.9% |
Q4 2016 |
20.8% |
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