20.02.2024, 14:34
Russian manufacturers of household appliances asked for help
Source: OREANDA-NEWS
OREANDA-NEWS By the end of 2023, Russian manufacturers of household appliances are talking about record revenue, but they note problems with profits, which is due to increased production and advertising costs, competition from Chinese and Turkish companies, as well as increased commissions from marketplaces. Kommersant writes about this with reference to market participants.
A representative of the Redmond household appliance brand noted that manufacturers from friendly countries are increasing their influence, so the industry would benefit from government assistance. In particular, he asked for a ban on parallel imports of goods from vendors who left the Russian market.
Founder of the Smart Solution group (Jacky's brand) Huseyn Imanov pointed out that his company's revenue had doubled to 3.4 billion rubles. He expects growth of another 30 percent this year.
At the same time, on the issue of profit, the businessman believes that a number of manufacturers, especially small ones, will start to lose revenue. In his opinion, the high demand for placement on marketplaces leads to an increase in advertising prices on sites, which directly affects profits.
A representative of Weissgauf said that the brand's revenue doubled in 2023, but expressed confidence that it would decrease in 2024 due to the increase in the cost of goods. The ruble exchange rate, inflation and other circumstances force Russian manufacturers to raise prices for goods, which is why they lose out to suppliers from China and Turkey.
He called the sanctions pressure a significant problem, which forces the use of gasket companies to organize custom production, which hits profits.
In turn, the commercial director Holodilnik.ru Alexey Pogudalov believes that a large localization of production in Russia could correct the situation. The expert stressed that the demand in the domestic market makes it possible to take such a step.
Earlier, Russian President Vladimir Putin said that domestic companies are successfully replacing foreign products, including those of Western brands that have left the country.
A representative of the Redmond household appliance brand noted that manufacturers from friendly countries are increasing their influence, so the industry would benefit from government assistance. In particular, he asked for a ban on parallel imports of goods from vendors who left the Russian market.
Founder of the Smart Solution group (Jacky's brand) Huseyn Imanov pointed out that his company's revenue had doubled to 3.4 billion rubles. He expects growth of another 30 percent this year.
At the same time, on the issue of profit, the businessman believes that a number of manufacturers, especially small ones, will start to lose revenue. In his opinion, the high demand for placement on marketplaces leads to an increase in advertising prices on sites, which directly affects profits.
A representative of Weissgauf said that the brand's revenue doubled in 2023, but expressed confidence that it would decrease in 2024 due to the increase in the cost of goods. The ruble exchange rate, inflation and other circumstances force Russian manufacturers to raise prices for goods, which is why they lose out to suppliers from China and Turkey.
He called the sanctions pressure a significant problem, which forces the use of gasket companies to organize custom production, which hits profits.
In turn, the commercial director Holodilnik.ru Alexey Pogudalov believes that a large localization of production in Russia could correct the situation. The expert stressed that the demand in the domestic market makes it possible to take such a step.
Earlier, Russian President Vladimir Putin said that domestic companies are successfully replacing foreign products, including those of Western brands that have left the country.
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