OREANDA-NEWS. The corporate DNA of the LADA style and its evolution is presented at the First Moscow Biennale of Design, which takes place from April 11th to 16th at the Central House of Artists. At the preliminary show, which took place on the eve of the opening of the Biennale, the design director of AVTOVAZ, Steve Mattin, said about the development of the LADA style - by the example of LADA Vesta sedan, LADA Vesta Cross wagon and LADA XCODE concept crossover.

As the press service of AVTOVAZ informs, today the X-branded DNA of the LADA style is used by the X-graphic - an emotional, contrasting design is already embodied in tens of thousands of LADA cars, and caused a series of imitations among other brands of cars.

The first serial car in the new style concept was the sedan LADA Vesta. Today this model is included in the TOP-5 of the Russian car market, which proves the success of the chosen design strategy. In 2017, LADA Vesta will be available in the body of the "estate car" - at the Moscow Biennale of Design this car is presented in the version of Cross. Features of the modification – are the increased ground clearance and special body kit, which is designed to protect the body when traveling on easy off road. Similar "cross" modifications exist in other LADA families - Kalina and Largus.