OREANDA-NEWS. Starbucks Coffee Company today reiterated its commitment to elevating the customer experience in China by announcing the opening of its first flagship store within a Disney resort in Asia. Located in the new Disneytown at Shanghai Disney Resort, the Starbucks Disneytown flagship store will open on June 8 and be a destination for families and friends looking to relax and recharge with their favorite handcrafted Starbucks® beverage. Designed to be a respite in the customer’s day, the store and the nearly 110 partners (employees) working there, will bring to life the craft of coffee in an immersive environment which will include new menu ordering options through a variety of mobile devices. With the addition of this latest flagship store in Shanghai, China will be the only market in Starbucks China and Asia Pacific region to pioneer and operate four distinct flagship stores.

“China today represents the most significant and exciting opportunity ahead for Starbucks and our aspiration is to delight our customers and partners throughout China with an extraordinary store experience. We expect the Starbucks Disneytown flagship store to be one of our busiest stores globally, serving and bringing the unique Starbucks Experience to thousands of customers daily,” said John Culver, group president, Starbucks China and Asia Pacific. “We’re honored Shanghai Disney Resort has chosen Starbucks to greet its guests so prominently at its newest resort destination and we look forward to welcoming customers at our Starbucks Disneytown store when it opens. This store builds on our ongoing commitment to the China market, following the announcement of our plans to open a Starbucks Roastery and Reserve® Tasting Room in Shanghai late next year.”  

Reflective of Starbucks unique, sophisticated and locally relevant design customers will immediately recognize the two-story Starbucks Disneytown store located at the crossroads of the shopping, dining and entertainment district just outside the main entrance to the theme park, adjacent to the Wishing Star Park. Atop the store, a specially crafted wind vane will evoke the playfulness of Disney with the iconic Starbucks siren.

Upon entering through grand, castle-like doors customers will immediately be greeted by a Starbucks barista and a sweeping view of a warm, inviting environment created out of natural woods and materials reflecting the raw, agricultural roots of coffee. Seating will surround the caf? bar allowing families and friends to gather, creating connection and community as they immerse in the story of coffee.

The first and second floors of the store will be joined by gently terraced stairs, and the copper wall panels celebrate the different degrees of coffee roasting highlighting the proud coffees in Starbucks portfolio. Hanging from the ceiling is a delicately constructed piece of artwork designed from gold and white metal wiring inspired by latte art crafted by barista’s, while a mural of the Starbucks siren is made out of Starbucks cups. A centerpiece, this mural includes intricately designed silhouette scenes inside a handful of cups designed by local artists representing China’s cultural heritage.