OREANDA-NEWS. E-commerce giant JD.com (Nasdaq:JD), China’s largest retailer, and Tencent (00700.HK), a leading provider of internet services in China, today announced the expansion of their partnership with the launch of the JD-Tencent Retail Marketing Solution. The initiative integrates insights on consumer behavior from Tencent’s social platforms with online and offline shopping data from JD and its brand partners. The partnership will create the industry’s most comprehensive toolkit for understanding consumer shopping behaviors and enable more precise target marketing and greater impact for brands on JD.com.

The two companies will develop a secure database of shopping data that will give brands the ability to better understand user preferences and target potential consumers. Consumers can benefit through the partnership of JD, Tencent and offline stores, giving them access to sales promotions, coupons and preferred discounts, regardless of whether they choose to shop online or in-store.

Tencent Corporate Vice President Davis Lin said, “This expanded partnership ensures that consumers will see only the marketing most relevant to them, which increases engagement and creates tremendous efficiencies for both brands and shoppers.”

“Supplementing JD and Tencent’s big data with offline store information helps us paint a complete user profile, closing the loop across a fragmented Chinese retail landscape,” JD.com Chief Marketing Officer Lei Xu, said. “In more than three years since we began leveraging our Tencent partnership, about a quarter of first time users have come from WeChat and Mobile QQ, demonstrating the power of the cooperation. With this significant advance, we are now able to enable brands to further leverage the enormous reach of the JD-Tencent partnership to build customer loyalty.”

Today’s announcement builds on a previous effort announced late in 2015, when JD.com and Tencent jointly launched a groundbreaking initiative to provide merchants with innovative mobile marketing solutions and provide sophisticated online tools to more precisely reach their target customer groups.

In addition, through solutions like the integration of JD resources with WeChat’s mini programs and cooperation across Tencent’s other content platforms, the two companies continue to create a better overall shopping experience for customers.

About JD.com

JD.com is both the largest e-commerce company in China and the country’s largest retailer by revenue. The company strives to offer consumers the best online shopping experience. Through its user-friendly website, native mobile apps, and WeChat and Mobile QQ entry points, JD offers consumers a superior shopping experience. The company has the largest fulfillment infrastructure of any e-commerce company in China. As of June 30, 2017, JD.com operated 7 fulfillment centers and 335 warehouses covering 2,691 counties and districts across China, staffed by its own employees.