Bloomberg Spends a Quarter of His Campaign Budget on Advertising
According to her, Bloomberg has already spent $ 209.3 million from personal funds on advertising on public television, another $ 13.7 million was spent on advertising on paid channels. The entrepreneur spent $ 1.1 million on radio advertising, and $ 27.2 million on digital platforms.
According to Advertising Analytica, Bloomberg spent $ 116 million more on political advertising than his rival Democrat Tom Steyer, who, like the ex-Mayor of New York, relies on his personal fortune to finance campaigns. Bloomberg’s advertising costs are more than eight times the cost of Vermont Senator Bernie Sanders, who spent $ 26.8 million on this.
The study said that the current president of the United States, Donald Trump, who intends to be re-elected for a second term, has currently spent about $ 46 million on political advertising. Most of these funds were sent by his headquarters to digital advertising.