Nielsen And Dollar General Deepen Their Strategic Relationship
OREANDA-NEWS. Nielsen (NYSE: NLSN) and Dollar General (NYSE: DG), one of the nation's largest and fastest-growing retailers, announced an expansion of their longstanding strategic relationship. Together, Nielsen and Dollar General will broaden the application of Nielsen's insights and solutions to support Dollar General's strategic initiatives and in-market activation. Nielsen will continue to be the sole measurement provider of Dollar General's account-level sales, trading areas and custom product hierarchy.
For the past 14 years, Nielsen has been a trusted partner to Dollar General, supporting its most strategic merchandising and marketing initiatives that have driven Dollar General's unprecedented growth in the marketplace. Through expanded analytic capabilities, Nielsen and Dollar General will continue to work together to offer Dollar General's millions of customers the right product assortment at an incredible value, every day.
"We highly value our relationship with Nielsen and the work we do together to help Dollar General customers save time and money, every day," said Jason Reiser, Chief Merchandising Officer at Dollar General. "Through data-driven decisions, our work with Nielsen has allowed us to stay laser-focused on our business goals, turn information into action and fuel our success in today's complex retail environment."
"We are proud of our long-standing partnership and look forward to expanding our relationship to support Dollar General's continued growth and evolution." said Jeanne Danubio, EVP of Retail for Lead Markets, Nielsen.
The expansion of services for Dollar General further strengthens Nielsen's position as the analytic authority for dollar channel retail outlets. Currently, Nielsen covers metrics for 90% of the total U.S. dollar channel market.